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Creating Outdoor Signage? Make Sure Your Font Represents Your Brand

Signage, such as outdoor signs, is one of the most important marketing strategies for local, brick-and-mortar businesses. A study conducted by FedEx, a multinational courier delivery service company, revealed that standout signage could boost sales. The majority (76 percent) of consumers entered a store they’ve never visited based on the company’s signs. On top of

Post-Election Project: Recycling Campaign Materials

Senatorial candidates, as well as those who ran for local government positions in the recently concluded elections, utilized the power of social media for their campaigns. But, while social media has a wider reach-potential at a considerably lower price, tangible campaign materials are very often still employed. Most, if not all, candidates who ran for

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Making Good Use of the Design Space in Motorized Banners

A motorized banner is a moving display that features a mechanism that scrolls loop-type graphics continuously. You can use this kind of banner for a wide range of applications, including trade shows, product promotions, and exhibitions. If you’re going to use a motorized banner to promote your brand in a trade show or other similar

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Snubbed: Why Customers Are Ignoring Your Signage

Businesses that want to attract customers and drive sales successfully should take steps to increase their visibility, and that typically begins with signage. Making and installing quality signs is an effective and straightforward way to boost foot traffic. If done incorrectly, however, the signage may confuse customers and result in potential consumers ignoring the products

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