Creating Outdoor Signage? Make Sure Your Font Represents Your Brand
Signage, such as outdoor signs, is one of the most important marketing strategies for local, brick-and-mortar businesses. A study conducted by FedEx, a multinational courier delivery service company, revealed that standout signage could boost sales. The majority (76 percent) of consumers entered a store they’ve never visited based on the company’s signs. On top of …
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