Signage, such as outdoor signs, is one of the most important marketing strategies for local, brick-and-mortar businesses. A study conducted by FedEx, a multinational courier delivery service company, revealed that standout signage could boost sales. The majority (76 percent) of consumers entered a store they’ve never visited based on the company’s signs. On top of …

Creating Outdoor Signage? Make Sure Your Font Represents Your Brand Read More »

Senatorial candidates, as well as those who ran for local government positions in the recently concluded elections, utilized the power of social media for their campaigns. But, while social media has a wider reach-potential at a considerably lower price, tangible campaign materials are very often still employed. Most, if not all, candidates who ran for …

Post-Election Project: Recycling Campaign Materials Read More »

A motorized banner is a moving display that features a mechanism that scrolls loop-type graphics continuously. You can use this kind of banner for a wide range of applications, including trade shows, product promotions, and exhibitions. If you’re going to use a motorized banner to promote your brand in a trade show or other similar …

Making Good Use of the Design Space in Motorized Banners Read More »

Businesses that want to attract customers and drive sales successfully should take steps to increase their visibility, and that typically begins with signage. Making and installing quality signs is an effective and straightforward way to boost foot traffic. If done incorrectly, however, the signage may confuse customers and result in potential consumers ignoring the products …

Snubbed: Why Customers Are Ignoring Your Signage Read More »

Colors play a vital part in the perception of a brand. Whether you’re a medical supplies store trying to bolster customer trust or a fashion brand trying to connect to a young audience, you can study color meanings to help you effectively connect and attract your ideal customer. With color psychology, you can help build …

Color Psychology: The Impact of Color in Branding and Marketing Read More »

The space in an office can go beyond serving as a functional place of business. When appropriately designed, it can be beneficial for both employees and clients. Take Google as an example. Those fortunate enough to have walked into one of their offices will notice the distinct look and feel that every room or corner …

From Bland to Grand: Why Branding Your Office Space is a Wise Move Read More »

An effective way of advertising or promoting your company is by using signage. They represent an image of your brand name and business, as well as tell people about your business and the products and services you offer. If you’re deciding on new signage for your business, one of the factors to consider is placement. …

Indoor vs. Outdoor Signage: Which is Better for Advertising? Read More »

Companies in search of a creative way to promote their brand, products, or services can invest in a custom tent or awning. Apart from protecting guests from the elements, they help shine a spotlight on the business. If you’re going to put up an awning or canopy for your company, it’s a good idea to …

Why It’s a Good Idea to Customize Commercial Awnings and Tents Read More »