Importance of Having a Signage For Your Business in the Philippines

Importance of Business Signages

As you drive down most roads in the Philippines, it’s normal to see advertisements for businesses. Whether the sign is for a multinational brand or a local sari-sari store, businesses small and large know the importance of signages in establishing their presence and promoting their products in their target areas.

While having a sign for your business is a guarantee that you get new customers coming through your doors, there are also other benefits that your company can reap from having this marketing tool under your belt. Here are some of the advantages that a signage can provide for your business:

Differentiate Your Business From Others

Think of your business’s sign as a canvas to share your company’s branding with the world. Your branding is your business’s identity and it’s what sets you apart from your competitors. Branding helps set the tone and establish trust between you and your customers.

Think of it this way, when you’re traveling on a highway, your eyes are often drawn to eye-catching advertisements that you consider visually pleasing. The same can be said about well-designed corporate signages.

You can use different signages to differentiate your business. Some businesses utilize LED signs that fit your store’s aesthetic to elevate your store’s overall look and even provide a photo opportunity for your visitors. Using this tool can help your brick-and-mortar store get featured on various social media accounts due to its visually pleasing design.

Can Lead to Increased Revenues

In a study conducted by students from the University of Santo Tomas, they were able to conclude that visual merchandising played a role in impulse purchases. It’s clear that customers like places that have well-thought-out branding. Attractive business signages can do the same for your store, you can draw more people through your doors.

So whether you’ve just opened up your café and you’re looking to welcome guests, or you’re looking to enhance your physical store’s visual assets and entice guests to purchase more items, a well-designed sign can help your business accomplish these things.

Direct People to Your Business

A sign outside of your business can help you establish your business’s presence in the area. You’ve seen how small sari-sari stores make use of outdoor signs for the local community to know that they sell wares, the same applies to big companies that are looking to make their mark on passers-by and residents. Think of your company’s sign as a silent sales employee. They’re always working 24 hours a day, 7 days a week all year long.

A well-made corporate sign can clearly communicate what you do, what you offer, and who you are. All of these are crucial if your brand isn’t a household name yet. Remember, your offline presence is just as important as your online presence.

Let’s say that you have a customer that’s looking for your physical store. They use an online navigation app to help find your shop, but they end up seeing numerous establishments in the same area and are suddenly lost. This is when they’ll look for your business’s sign to help them find your precise location.

Having a clear sign that adheres to your branding will help your clients and personnel find your outlet with ease.

signage in business

Different Types of Signages for Businesses to Use

Nowadays, the number of businesses in the country has greatly increased, making it critical for companies to leave a lasting impression as a key part of their success metric. Signages function as an attention grabber to help attract customers to your store and differentiate your business from competitors.

Each business has its own strategy on how to make themselves stand out from the competition.

Here are some types of signages that you can use to make your company stand out:

Indoor and Outdoor Signages

Outdoor signages are essential to catching the attention of potential customers. These types of signages must be built with weather-resistant material to safeguard it from the elements. Some companies also use indoor signages in their stores to drive their branding and aesthetic forward.

Both indoor and outdoor signages function to garner the attention of customers. Usually, these signs will be large and bright enough to attract the attention of anyone passing by, piquing the curiosity of potential customers enough for them to step through your doors and take a closer look.

Tarpaulin Signages

Tarpaulin signages are often used by companies as a low-cost signage that can be distributed far and wide to its suppliers. It’s not unusual to find tricycle drivers and sari-sari stores using tarpaulins that advertise big brands to decorate their business.

Aside from this, tarpaulins are extremely customizable, lightweight, and portable, making them the perfect type of signage to advertise one-time events.

Lighted Signages

Lighted signages are one of the most popular ways to light up one’s business. Using LED signs, businesses can attract customers into their space because the signs can be so aesthetically pleasing.

The best part? Some types of lighted signages are fit for both indoor and outdoor applications.

For example, companies who want to create a long-lasting sign that’s cost-effective will choose to use a lighted panaflex signage to advertise their business. On the other hand, brands who are looking to make their company’s logo appear three-dimensional and are willing to invest in it will opt for a backlit acrylic sign.

Both options are guaranteed to last a long time, even with the weather in the Philippines, making it a worthy investment for businesses who want to boost their recognizability.

lighted signage of a business

Get Expertly Made Signs For Your Business

We’ve mentioned above what is the purpose of signage for your business. Not only is it an essential part of your marketing strategy, but it also plays a huge part in showcasing your company’s identity.

Having a high-quality sign that’s beautifully designed and can weather storms is a critical aspect of your corporate signage. You’ll need to find a reliable manufacturer that can execute your designs and use weatherproof materials that will last you for years.

Limkaco Industries, Inc. has been helping thousands of businesses make their mark on the world through excellently crafted signs. You can rely on us to give you the collaterals you need consistently and perfectly.

Contact us today to get a free quote!

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