Indoor vs. Outdoor Signage: Which is Better for Advertising?

An effective way of advertising or promoting your company is by using signage. They represent an image of your brand name and business, as well as tell people about your business and the products and services you offer.

If you’re deciding on new signage for your business, one of the factors to consider is placement. Generally, you can put up the signs indoors or outdoors. Before choosing one over the other, here are a few facts about these two types of signage:

Indoor Signage

Interior signs are visuals found inside business establishments. You can use them to:

  • Guide visitors through your commercial space
  • Direct guests toward registration at events
  • Highlight new or upcoming products or services
  • Educate customers about the features and benefits of an existing product or service
  • Promote sales
  • Persuade customers to make a purchase
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Interior signage offers various benefits, including:

  • Improved Brand Visibility – Custom indoor signs installed throughout your establishment, particularly in the welcome area or lobby, allows you to represent your brand better.
  • Enhanced Overall Atmosphere – Signage can help breathe life to your commercial space. Incorporating attractive and colorful indoor signs throughout your company makes customers feel more welcome and improves the perception of your business.
  • Increased Foot Traffic – Interior signs are great for driving foot traffic to your establishment if you’re located within a shopping center.
Outdoor Signage

Exterior signs, on the other hand, are visual graphics located outside business establishments. They’re available in a range of formats, such as traditionally attached business signs, sidewalk signs, and billboard advertisements.

Outdoor signage provides a range of benefits to businesses, including:

  • More Customers – Outdoor signs help draw the attention of consumers and convince them of the value of your products and services. High-quality signage helps you dramatically boost the number of customers walking through your commercial building.
  • Cost-Effective – The Outdoor Advertising Association of America (OAAA) revealed that outdoor advertising, which includes exterior signage, is 50 percent less costly than radio, 60 percent less expensive than newspapers, and 80 percent cheaper than TV.
  • Higher Reach – When you’re trying to target a broader audience, outdoor signs are an effective tool to help you achieve your goal. A well-designed sign can attract individuals of all ages, beliefs, cultures, and other demographics.
Which is More Suitable?

Indoor signage is typically suited for customers who have already decided to visit an establishment. Once they walk through the doors of a store, for instance, the signs can capture their attention and raise the business’ chances of making a sale.

On the other hand, outdoor signage is ideal for roping in potential customers to a business from just about anywhere. They help with brand consistency and lead new consumers to believe that the products or services of a particular company are worth all its talk.

Both kinds of signage serve their purpose and are ideal for a wide range of business needs. No option is better than the other. When companies are looking to promote their brand, service, or product, they should know what objective their signs should serve.

When you need a reliable company that can produce quality signs, Limkaco is here to help. As a reliable signage supplier in Manila, we utilize the latest advanced technology to create and customize your indoor or outdoor signs. When we make attractive signage, our team collaborates with you closely to understand your goals and vision.

Obtain a free quote by filling out our contact form or calling 551-72-69.

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