A key part of making a strong impression on your customers is to create eye-catching branding and marketing collaterals. To maximize the impact of each item, it’s best if you familiarize yourself with the psychology of colors in marketing and branding.
By harnessing the power of colors, you attract attention to your brand while instilling the values you stand for in your customer’s consciousness. Whether clients are seeing your company’s personalized signage, customized canopy tent, or tailor-made awning, you’re assured of making a positive mark on visitors and onlookers.
If you’re ready to explore the effect colors can have on your business, you can keep reading to learn more about its psychological impact on potential customers!
Understanding the Importance of Color in Marketing
To better understand the significance of color in marketing, it’s necessary to look into color psychology, which is the study dedicated to analyzing the behavioral and emotional effects produced by colors. It aims to figure out how color influences people’s day-to-day decisions, such as the items they purchase.
Here are the factors that highlight the significance of using the right colors in marketing:
- Consistent use of color in branding can aid in recognition and recall of a brand.
- Different colors can evoke specific emotions and feelings.
- Cultural differences can affect the meaning of colors.
- Color can influence purchasing decisions and perceptions of product quality.
- Interiors of establishments play a significant role in shaping customers’ perceptions and behavior.
When customers are perusing your physical and online stores, the first thing they notice is its appearance, and we all know that colors play a huge part in the visuals of your company. Color helps in getting your customer’s attention and ensuring that you attract the right market.
The color of your branding, products, and spaces greatly affect the clientele you attract and its number. Indeed, research has shown that the interiors of an establishment play a huge role in shaping your customer’s perception, emotional state, and behavioral responses.
In fact, one study focused on the role of color in luxury service settings and it concluded that the color of the interiors affects a customer’s behavior in an establishment. So, if you’re aiming to attract your target audience, it’s critical that you choose the right colors to do so.
One real-world example of the importance of color in marketing is the fast-food chain McDonald’s. The company’s signature golden arches logo, which prominently features the colors yellow and red, has become an iconic symbol of the brand.
The color red is associated with excitement and energy, while yellow is often associated with happiness and warmth.
By consistently using these colors in its branding and marketing, McDonald’s has created a strong association between its brand and these positive emotions, which has helped build brand recognition and loyalty among customers. Additionally, the company’s interior design and packaging also feature the same color scheme, further reinforcing the brand’s identity and values.
How to Apply Color Psychology to Your Business for Marketing and Branding
Whether you’re using colors that are contrasting or complementing, it’s essential that you know their effects on your customers. After all, your brand’s palette will be essential to eliciting the emotions, thoughts, and moods that you desire from your customers.
In this section, we share some ideas that you should consider when applying color psychology to your business:
- Choose a Color for Your Brand
One of the first things you should consider is your brand’s colors. Your brand’s color palette will be a mainstay among all your channels, and it’ll also set the tone for your company.
Choosing the right colors can help you target a certain audience in terms of age, gender, and culture. For example, if you utilize bold contrasting colors, you’re likely to attract a younger market that’s looking for a “fun” brand. On the other hand, using muted and sophisticated colors can better attract an older demographic.
Remember, the color of your brand gives clients an idea of your personality, making it crucial that you find the right color combinations for your target audience and brand values.
- Find Colors to Make Your Brand Unique
Colors play a huge role in the way your customers remember you. Have you ever noticed how certain combinations are something you associate with certain brands?
For instance, if you’re walking down the street in search of a BPI, you’ll keep your eyes peeled for red and white signages. But, if you’re looking for a Metrobank, you’ll watch out for blue and white signages.
Do you see how critical it is that you choose a color that’ll make you stand out from your competitors? Don’t be afraid to stand out, maximize your impact.
- Name Your Product Colors
Logos, mission statements, and colors make a brand special, but one shouldn’t forget the power of words and their ability to make customers curious.
Makeup companies like MAC Cosmetics know the power of adding fun copywriting to their nomenclature. Ruby Woo, Smoked Almond, and Over the Taupe! are just some of Mac’s lipstick names. Not only is this practice a solid branding strategy, but it’s also a catchier way to help clients remember shades that are unique to the company.
Using The Psychology Of Colors
Now that you know the power colors have over a brand, you can now start to choose a palette for it. Below is a list of colors and traits frequently associated with them:
- Red – This intense color is associated with action, energy, power, passion, and excitement. It tends to encourage appetite, which is why brands like Coca-Cola use it a lot in their branding efforts.
- Orange – This represents balance, success, enthusiasm, adventure, and creativity. It adds a touch of fun to a website, an image, or any marketing material. The meaning of this color shines through in logos like Nickelodeon. The logo of this children’s channel accurately represents the enthusiasm and creativity that kids’ shows need via their playful orange color.
- Yellow – This color revolves around sunshine and evokes feelings of summer, optimism, positivity, and happiness. Brands like Ferrari use this color. The luxury brand is associated with this feeling of summer, joy, and carefree lifestyle.
- Green – This color is highly connected to money and nature. Some of the positive meanings for green are generosity, health, fertility, and growth. Starbucks, for instance, uses green to convey ideas of calmness and comfort.
- Blue – The meaning of this color ties closely to the sky and the sea. Trust, stability, and harmony are just a few of the feelings a customer may feel about the brand. Tech brands, such as Skype, Twitter, and Facebook, often use blue in their branding.
- Violet – This royal color is associated with nobility, power, luxury, and wisdom. Brands, such as Yahoo!, use purple as an accent color.
Creating Correctly Colored Collaterals
We hope that you learned how to use the psychology of colors in your branding and marketing collaterals.
Harnessing the power of colors to their fullest potential can play a significant role in your brand’s market impact. So, make sure to create a design that maximizes color psychology and to remember its color hex code, especially when it’s time to print it out.
When you’re having your collaterals printed out, you’ll want to make sure that the color of your designs is exactly how you visualized them on your screen. One way to do that is to choose a trusted printing solutions company to manufacture these items.
If you’re looking for a company that can accurately print out your marketing collaterals, you can rely on Limkaco Industries, Inc. to execute the task. We’ve helped companies big and small bring their visions to life. You can trust us and our team of expert graphic designers to realize your ideas.
Contact us today and see what we can do for you.