Tarpaulin printing is a great way to promote your business and entice your target audience to pay for your products or services. You can also post outdoor tarpaulins to let people know about an upcoming event you are hosting.
If you want to use outdoor tarpaulins to boost your company’s marketing efforts, you should think thoroughly about its design. Considering the following factors when designing your tarpaulin can help you ensure that it will be effective as marketing material.
Your outdoor tarpaulin should be durable enough to withstand harsh weather conditions without experiencing any damage. It should have water-resistant qualities to ensure that the print stays vibrant even after being wet.
Additionally, the outdoor tarpaulin you choose must be light. Lighter tarpaulin materials provide for easier handling and installation.
There are several types of tarpaulin that you can choose from. Some of the most common ones you may encounter are the following:
- Polyethylene tarpaulin: Polyethylene or poly is a type of tarpaulin made from heavy-duty plastic. It is lightweight and does not absorb too much water, making it suitable for outdoor applications.
- Canvas tarpaulin: This type of tarpaulin is constructed using high-quality plain-woven fabric. Canvas tarpaulins are often used in the transport and construction industry
- Vinyl tarpaulin: Vinyl tarpaulins are made from ethylene molecules and are considered more durable than poly tarpaulins. They are typically used in covering vehicles and roofs.
You can choose from the common tarpaulin types listed above. However, to ensure that your outdoor tarpaulin lasts a long time, consider choosing PVC tarpaulins.
PVC-coated tarpaulins are manufactured from High-Density Polyethylene (HDPE) materials. These components provide the tarpaulin with durability and flexibility, allowing them to withstand the harsh conditions outdoors.
When designing your outdoor tarpaulin, you should consider what size you need it to be. Your tarpaulin should be large enough to be seen by people from several meters away. However, it should not be too large that it does not fit the space where you intend to place it.
Adopt a “less is more” approach to the messaging of your outdoor tarpaulin. Your goal should be to get your key points across to your target audience as fast as possible. This is important because most people will not stop to read the long text printed on your tarpaulin.
Perhaps the most important thing you should consider when designing your outdoor tarpaulin is layout. Thinking about the following elements should help you come up with a great design for your tarpaulin:
- Text: Use an easy-to-read font for your outdoor tarpaulin. Having the right font for your design will help individuals read your message up close and even from a distance.
- Color: You should choose colors that tie in with your branding. Additionally, you must strike the right balance between the colors you use so you can guide your audience where to look.
- Photos: Adding photos to your outdoor tarpaulin can have a great impact on your marketing efforts. Just remember to use high-quality photos saved as 300dpi and in CMYK format to avoid pixelation.
Take Your Outdoor Tarpaulin Design to a Reputable Manufacturer
Let our team at Limkaco Industries, Inc. bring your outdoor tarpaulin design to life. You can count on us to provide you with outstanding tarpaulin printing services that will boost your marketing efforts. Contact us for more information.